Al Jasmine Brief

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Stock & Inventory

Helps us decide which products to push first and how much budget each can absorb.

1.1 – 1.3 Products in stock, units per SKU & clearance priority Add one row per product/SKU. Tick “Priority” for anything you want us to push for stock clearance.

Product / SKU	Units available	Priority
		Priority
		Priority
		Priority

Anything else about stock? e.g. products about to run out, incoming restocks, or a link to a stock sheet.

Packaging Changes

2.1 Is the packaging change confirmed?

Yes Not yet / in discussion No

2.2 What is the expected timeline for introducing the new packaging?

2.3 Will the new packaging launch only after the current packaging stock is sold out?

Yes No – both sold together Not decided yet

Website

We'll run a website audit and flag improvements before campaigns go live.

3.1 Link to the new website (if available)

Anything we should know about the website? e.g. launch date if not live yet, platform (Shopify, WooCommerce…), known issues.

Competitors & Brand Positioning

4.1 Which brands do you consider your closest competitors in the Egyptian market? Names, Instagram pages or website links are all helpful.

4.2 What are the key USPs and competitive advantages of Al Jasmine?

4.3 Why should customers choose Al Jasmine over competitors' products?

Offers & Promotions

5.1 Are you planning to introduce any offers or promotions to help clear the current stock?

Yes Open to suggestions No

5.2 Are there specific products that can be bundled together?

Anything Else?

Anything you'd like us to know that wasn't covered above?

Finished? Download your answers

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Your name

Role

Al Jasmine Performance Marketing Brief

Stock & Inventory

Packaging Changes

Website

Competitors & Brand Positioning

Offers & Promotions

Content Production Capabilities

Before & After

Educational Content

Reviews & Testimonials

Influencer Content

UGC (User-Generated Content)

EGC (Employee-Generated Content)

Anything Else?

Finished? Download your answers